About What Drives Them

WhatDrivesThem is a consumer behaviour academy providing practical, science-backed methods and frameworks that help professionals confidently uncover customer insights, validate ideas, and make smarter business decisions.

Categories: Design & Creative; Marketing & Sales 

Description: WhatDrivesThem, founded by consumer psychologist Gary van Broekhoven, is a consumer behaviour academy offering practical, science-backed methods, including the popular GRAMS Method™, along with tailored trainings for teams at global brands and ambitious entrepreneurs, helping them confidently uncover customer insights, validate ideas, and drive customer-centric innovation.

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Team size: 2-5

Business Model: B2B; B2C

Founding Year: 2023

Funding Type: Bootstrap

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About Barcelona Startups

Barcelona Startups is a platform that amplifies the visibility of Barcelona startups, enabling them to connect and forge critical partnerships. 

By cultivating collaboration within the community, the platform accelerates the rapid expansion of Barcelona’s vibrant startup ecosystem, empowering entrepreneurs to scale faster.

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